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I recommend you consume from start to finish. Then implement, 1 baby step at a time.
C - Why email marketing to grow your sales (brain)
1 - Email marketing stats & audience types
1.1 - RIP & bullshit stories
1.2 - Why email marketing is the best way to sell intangible products / services
1.3 - If you rely on social media or Google to bring traffic
1 - Challenge / Action Step
2 - How to make money from your email list
2.1 - Have own products
2.2 - No products but have list, how to earn money?
2 - Challenge / Action Step
E - Getting Subscribers (arms)
4 - How to persuade folks to give you their email address
4.1 - Should you spam?
4.2 - Stop saying "subscribe to my newsletter"
4.3 - Can I login to gmail and just send emails from there?
4 - Challenge / Action Step
5 - Creating irresistible lead magnets
5.1 - What should your lead magnet be about?
5.2 - 12 types of lead magnets
5.3 - Automatically delivering your lead magnet
5 - Challenge / Action Step
6 - 2 types of opt-in
6.1 - Single vs Double opt-in
6.2 - 3 ways to increase email confirmation rate
6 - Challenge / Action Step
7 - Getting more subscribers
7.1 - 16 ways to boost opt-in conversions
7 - Challenge / Action Step
F - Engaging w/ subscribers, building relationships, & selling (hugs & kisses)
8 - Ideas to write about & email frequency
8.1 - Actual thing to write about
8.2 - 2 types of email messages
8.3 - How often should you email
8.4 - Broadcast ideas
8.5 - Email sequences / series ideas
8 - Challenge / Action Step
9 - How to write high converting emails (Email Copywriting)
9.1 - 3 keys when writing emails
9.2 - 7 more tips for writing great emails
9.3 - Writing framework for sales emails
9.4 - Writing framework for non-sales emails
9.5 - 6 tips to writing compelling CTAs
9 - Challenge / Action Step
10 - How to get more email opens
10.1 - 6 non-subject lines
10.2 - 8 subject lines for more email opens
10.3 - "The Beggar Squeeze"
10.4 - Resend to unopens
10.5 - Segmentation
10.6 - How to reduce emails going to spam
10.7 - How to get emails out of Gmail's Promo Tab & into the Primary Tab
10 - Challenge / Action Step
11 - Opens & clicks = vanity metrics
11.1 - Opens & clicks is an inaccurate way of measuring business performance
11 - Challenge / Action Step
G - What Next?
12 - Next steps
12.1 - Take action TODAY
12.2 - Shame / compliment me or both
12.3 - I'd love to hear from you
38 Email Writing Prompts
7 Opening Lines / Lead-Ins
Quick Wins (incl. 10-min Email Sales Funnels)
Who created this guide?
Boring profile of Welly