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Advanced in email marketing?
Choose your own adventure below by clicking on specific topics you want to learn. Here's why this guide is free and what you'll get from it.
New to email marketing?
I recommend you consume from start to finish. Then implement, 1 baby step at a time.
B - Email marketing is not only about newsletters
0.2 - Email marketing ā newsletters
0 - Challenge / Action Step
C - Why email marketing to grow your sales (brain)
1 - Email marketing stats & audience types
1.1 - RIP & bullshit stories
1.2 - Why email marketing is the best way to sell intangible products / services
1.3 - If you rely on social media or Google to bring traffic
1 - Challenge / Action Step
2 - How to make money from your email list
2.1 - Have own products
2.2 - No products but have list, how to earn money?
2 - Challenge / Action Step
D - Exposure & Awareness (legs)
3 - How to get folks to notice & check you out
3.1 - 3 stages of the Mahhhney funnel
3.2 - Niche communities
3.3 - Social media
3 - Challenge / Action Step
E - Getting Subscribers (arms)
4 - How to persuade folks to give you their email address
4.1 - Should you spam?
4.2 - Stop saying "subscribe to my newsletter"
4.3 - Can I login to gmail and just send emails from there?
4 - Challenge / Action Step
5 - Creating irresistible lead magnets
5.1 - What should your lead magnet be about?
5.2 - 12 types of lead magnets
5.3 - Automatically delivering your lead magnet
5 - Challenge / Action Step
6 - 2 types of opt-in
6.1 - Single vs Double opt-in
6.2 - 3 ways to increase email confirmation rate
6 - Challenge / Action Step
7 - Getting more subscribers
7.1 - 16 ways to boost opt-in conversions
7 - Challenge / Action Step
F - Engaging w/ subscribers, building relationships, & selling (hugs & kisses)
8 - Ideas to write about & email frequency
8.1 - Actual thing to write about
8.2 - 2 types of email messages
8.3 - How often should you email
8.4 - Broadcast ideas
8.5 - Email sequences / series ideas
8 - Challenge / Action Step
9 - How to write high converting emails (Email Copywriting)
9.1 - 3 keys when writing emails
9.2 - 7 more tips for writing great emails
9.3 - Writing framework for sales emails
9.4 - Writing framework for non-sales emails
9.5 - 6 tips to writing compelling CTAs
9 - Challenge / Action Step
10 - How to get more email opens
10.1 - 6 non-subject lines
10.2 - 8 subject lines for more email opens
10.3 - "The Beggar Squeeze"
10.4 - Resend to unopens
10.5 - Segmentation
10.6 - How to reduce emails going to spam
10.7 - How to get emails out of Gmail's Promo Tab & into the Primary Tab
10 - Challenge / Action Step
11 - Opens & clicks = vanity metrics
11.1 - Opens & clicks is an inaccurate way of measuring business performance
11 - Challenge / Action Step
G - What Next?
12 - Next steps
12.1 - Take action TODAY
12.2 - Shame / compliment me or both
12.3 - I'd love to hear from you
Bonuses
Mindmap
38 Email Writing Prompts
7 Opening Lines / Lead-Ins
Quick Wins
Quick Wins (incl. 10-min Email Sales Funnels)
Who created this guide?
Boring profile of Welly
Thank you