1.1 - RIP & bullshit stories

1.1 - RIP & bullshit stories


There are lots of ways to grow your sales and revenue.

Why email marketing?

Because email marketing beats every other type of marketing activities in terms of ROI. Social media included.

We’re talking as much as 4100% ROI. You get as much as $42 back for every $1 spent on email marketing activities (Litmus).

“Isn’t email marketing dead? Who still reads emails anyway?”

According to Statista, 306.4 billion emails were sent and received in 2020. And this number is projected to grow to 376.4 billion by 2025.


Content Marketing Institute also found that 31% of B2B marketers say emails are the best way to nurture leads.


Bullshit stories
Stories too good to be true While email marketing works, you might have heard successful people launching their offers via email marketing and got incredible results (thousands to hundreds of thousands of dollars) within a matter of days. You probably think these people seem to have the “midas touch” -- that what they touch simply turns to gold. However, it does not work that way. You only see their success because you’re an outsider. All of them work hard and smart to build trusting and beneficial relationships with their subscribers. And it takes time, effort, and energy to do that. They got the results because they deserved it. They put in the sweat and time to reap the rewards. So instant results overnight are bullshit 💩