In the eyes of cold visitors / strangers who don’t know you, which is going to get more people giving their email address to you?
A/ Presenting them with a lead magnet offer or
B/ Asking them to subscribe to your newsletter
Write your answer below. Include reasons why:
A because it’s CLEAR and SPECIFIC what STRANGERS are going to get — e.g. "5 simple exercises for 30-something moms to get back to their slim body before birth" vs “sign up for my weight loss newsletter” (which is boring)! Humans want instant gratification, and delivering something specific (lead magnet) is crucial. Newsletter is vague.
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