3.3 - Social media

3.3 - Social media

At first glance, communities might seem similar to social media

The difference is that with social media, you have your own “timeline or wall” where you can post anything you like (as long as it’s within the specific platform’s terms), and there is no “group” or “community” for you to join.

You simply create an account with the said social media platform and find friends or followers to add you to your network.

You have to be strategic about this.

This means you want to add friends or follow people who are your target audience.

You already know these social media players:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • YouTube
  • Etc

Same thing as what I’ve said in the Communities section -- the overarching strategy is to provide so much value that people have no choice but to notice, like, and trust you.

You do that by:

  • Interacting and engaging with friends/followers and even those that show up in your feed who are not your friends/followers (like and reply)
  • Providing useful tips and content
  • Supporting and cheering people’s wins (uplifting them) (like, reply, share / retweet)
  • Encouraging them when they’re down

You want people to miss you when you’re not around.

For providing content -- as with communities -- you can copy content from your blog posts, and then paste them to your social media wall / timeline.

If you’re into Twitter… so far I’ve gone through a paid (and popular) and a free (not as popular) Twitter growth course, but I can say without a doubt the free one is better in terms of content, presentation, and organization.

I highly recommend Kevon Cheung’s free “Making Twitter Friends” course.

Getting people from social media to your site

Since your wall / timeline is yours, you can post a CTA (call to action) at the end of the post. The CTA is typically a link to your lead capture page or website, where people can check out more content from you if they like what they see.

You want to get a portion of people from social media (ToFu top of funnel) to your property (MiFu middle of funnel).

Once people get to your lead capture page / website, you want them to join your email list. This is covered in later parts of the guide.

Another idea is to ask people to share / retweet your content, in addition to asking them to check out your website.


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After this, he also asks folks to subscribe to his email list: