10.2 - 8 subject lines for more email opens
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10.2 - 8 subject lines for more email opens

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Always come up with the subject line AFTER you’ve written the email body. By writing the body first, you’ll get inspiration you wouldn’t otherwise have.
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1/ all lowercase
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2/ Broken English
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3/ Curiosity
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4/ Short
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5/ Demonstrate value immediately
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6/ Contrast
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7/ Mini Skirt
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8/ Coin terms and use them in subject lines