10.2 - 8 subject lines for more email opens
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10.2 - 8 subject lines for more email opens

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Always come up with the subject line AFTER you’ve written the email body. By writing the body first, you’ll get inspiration you wouldn’t otherwise have.

1/ all lowercase

2/ Broken English

3/ Curiosity

4/ Short

5/ Demonstrate value immediately

6/ Contrast

7/ Mini Skirt

8/ Coin terms and use them in subject lines