Back in my corporate days...
Weād have vendors trying to pitch us into buying their product/service.
Theyād come into the office and do a presentation on how awesome and cool their product is, how long their company has been around, their vision mission statement, and all the other boring stuff.
(notice itās about me me me me me me) š¤¢
Whatās funny is that at the end of the presentation, instead of āclosing us,ā theyād just end with a: āAlright, thank you for your time. If you have any questions, Iāll be happy to answer.ā
Thatās it.
No CTA (call to action). No closing.
That, together with the fact itās about me me meā¦ no wonder they didnāt close the sale š¤¦
You could be making the same mistake without realizing it.
What? How?
Writing your emailā¦
even when you already know the goal of the email and writing about them them themā¦
will still lead to poor sales...
IF you donāt follow a proven writing structure thatās been around since the 19th century.
The structure is AIDA.
Not AIDS.
Itās A - I - D - A -- like the name of a sexy lady.
Or if youāre a female... picture a hot guy by the name of AIDA.
Wait wait wait... thatās weird.
How can AIDA be a guy?
Anywayā¦ what would it mean for you if your subscribers are always eagerly awaiting your emails?
While thousands of other emails get unopened and dismissed, theyāre always looking forward to your emails, opening them, and taking the action you want them to take.
You can, when you write emails using the AIDA formula:
A = Attention
Get the attention of your audience quickly. You only have 2 seconds.
I = Interest
Throw in some interesting facts, stories, or case studies.
D = Desire
Make them desire your product/service/content.
A = Action
What do you want them to do? Tell them exactly what they need to do
Email goal = persuade people to sign up for BirdSend.
Attention
Want more people to read your emails with (almost) no additional effort?
Interest
A few months ago, I sent an email to my subscribers. But this time I did something different. Before sending the email, I told BirdSend to resend the email to those who havenāt opened in 5 days. To do this I only need to check a box and enter the number ā5ā.
Desire
The result is more people reading my emails with only 2 seconds of extra work. If you check a box faster than me, you can do it in 1 second though.
You, too, can get more people reading your emails with only 2 seconds of extra work when you use BirdSend.
Action
Try BirdSend free today.
Hereās another example.
Email goal = say Iām a public speaking coach who helps people improve their public speaking skills.
Attention
Want to get your audience so engrossed in your speech that theyāll willingly hold their pee so that they donāt miss a single word you say?
Interest
Iāve helped countless folks achieve thisā¦ from individuals to professionals to corporate executives.
My portfolio of clients include IBM, Apple, Facebook, Microsoft, Toyota, Tesla, and many other Fortune 500 companies.
Desire
If you want to deliver a remarkable performance like the best TED speakers, this course is for you.
If you want to impress your boss and become a strong candidate for the next promotion, this is for you.
If you donāt want to embarrass yourself in front of your subordinates, this is also for you.
Action
Level up your speaking skills by taking this course today.