Most people immediately think of subject lines when it comes to boosting email opens. But it's not only about that.
Here are 6 non-subject line methods:
Are you going to send me emails on a daily/weekly/monthly basis?
On my opt-in form, I mention theyâre going to get daily emails.
This eliminates surprise â the subscriber doesnât feel bombarded with my daily emails. If they donât want daily emails, they wouldnât have subscribed.
Now theyâre expecting daily emails from me.
Expectation = higher email opens.
How many times have you opted in to someoneâs list, only to get bombarded with sales emails every day?
They donât care about your well-being. They only care about your wallet. Poop them đ©!
Yes, of course you need to sell. But not in the beginning of your relationship.
Send value-packed emails that are beneficial to their lives. Give tips to help solve their problems. Expect nothing in return. This kind of mindset will make them appreciate and trust you.
Then theyâll look forward to hearing from you (i.e open your emails). Then heeding your advice. Then buying from you.
Weâve covered this. But itâs worth repeating.
Most emails are boring.
Check your inbox and Iâd bet you can count with fingers how many are interesting.
Boring = no one opens your emails.
Donât just provide value. Provide them in a fun way.
Letâs face it. Youâre not going to create the best content. There are other people more talented than you.
You just need to stand out from the crowd. And a great way to do that is to ENTERTAIN your subscribers and make your emails fun. So that they look forward to opening them.
Stories are a good way to entertain. They donât have to be long.
I want to let readers know they shouldnât be âflying blindâ in business. That they should know their metrics.
I still see people representing businesses who use their personal name as the âfrom nameâ when sending emails.
I have no clue who these guys are. But when I opened their emails, they turned out to be employees of businesses that I recognize and have previously engaged with.
Unless youâre using your personal name as the âstorefrontâ of your business, use this combination:
[First name] at [Brand]
E.g.
Welly at BirdSend
(ohhh and donât just use [Brand] because it sound so âcorporate-syâ â people donât open emails from corporations, they open emails from other humans)
When sending "nurture" emails to build relationships with subscribers, never use these 3 types of email address to send out email messages:
A/ The "couldn't care less" đ
B/ The role-based đ€
C/ The free đ©
1/ "Couldn't care less" email address đ
I'm talking about noreply@
What instantly goes in your mind when you receive a message from a noreply@ email address?
That he couldnât care less & doesnât give a shit about you? That he only wants your money & only care about himself?
B/ The role-based email address đ€
E.g. admin@ info@ hello@ support@ marketing@ sales@ accounting@ etc.
These are certainly better than noreply@, but they imply youâre not the one writing and sending the email.
They imply your staff are the ones doing so â subscribers will think youâre a big company, less approachable, less chance of hearing and helping them out personally â not good.
Use your name instead. Be personal. Be likable. Humans want to interact with humans, not with brands.
If you want your teammates to handle email replies (maybe you get lots of them and canât handle them by yourself), you can always set a different âreply toâ email address.
C/ The free email address đ©
I've seen people use a free email address to send out emails. WTH?
If youâre using a free from email address to send emails, your emails are more likely to end up in the spam folder.
Why?
Because anyone (including spammers) can get their hands on a free email address effortlessly.
This means mailbox providers canât verify who the sender is â whether theyâre a spammer or legit person.
Rather than taking risks, theyâll just mark your emails as spam.
Use an email address from your domain to send emails instead. Not only will it go well with spam filters, youâll also look more professional.
E.g.
jason [at] salesupnow [dot] com
VS
jason [at] gmail [dot] com
Once people give you their email address and they click the âGet Free Guideâ button, the next step is to redirect them to your âcheck emailâ page.
Many a time I see email marketers simply say something like this on this page:
âPlease check your email.â
Maybe theyâre just lazy or maybe theyâre ignorant to provide more details as to what the new subscriber should do.
When your subscriber sees this, this is what might be going through in his mind: âOow I forgot your name. So which email should I be looking for? Who will it be from? Why should I check and open your email? What does it contain?â
This means you must be as clear as possible. Leave no ambiguity.
Explicitly tell them:
- That youâve just sent the lead magnet download link via email and they need to check it now.
- If itâs a confirmation email that contains a link that they need to click, tell them.
- The subject line of the email
- The âfrom nameâ
- The âfrom emailâ