10.1 - 6 non-subject lines
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10.1 - 6 non-subject lines

Most people immediately think of subject lines when it comes to boosting email opens. But it's not only about that.

Here are 6 non-subject line methods:

1/ Give subscribers the right expectations

2/ Stop caring for subscribers’ wallet

3/ Make your emails fun (and interesting)

4/ Your from name

5/ Your from email address

6/ Tell folks exactly which email to lookout (1st email for new subscribers)