Work your way backwards. Start from the things you’re selling → branch out with relevant topics → create helpful and valuable content on these topics.
How are you planning to write the thing you’re selling in a strategic way?
I’m selling an ESP for creators (BirdSend) → thing I’m selling is about email marketing for creators → create helpful and valuable content on email marketing for creators → this guide you’re reading now → this is my strategic way of introducing you to BirdSend → if you find it useful, you probably trust me better than the average stranger you “meet” online → even if you don’t, at least I have built some kind of goodwill? → even if no, that’s okay too and I still wish you nothing but the best in your email marketing, business, and life! 😉
How often do you plan to email?
If you're just starting out, start with 1 or 2 first.
Although I do all 4 — newsletter/valuable content, announcement / update / news, survey/question, and sales offer... I do “newsletter” and “updates” the most.
What type of email sequences/series do you want to create?
If you’re just starting out, start with 1 or 2 first (Impress A Stranger and Flash Sale series).
I do all 6 because I’ve already been doing this for many years.