8 - Challenge / Action Step
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8 - Challenge / Action Step

Work your way backwards. Start from the things you’re selling → branch out with relevant topics → create helpful and valuable content on these topics.

How are you planning to write the thing you’re selling in a strategic way?

Welly's answer:
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I’m selling an ESP for creators (BirdSend) → thing I’m selling is about email marketing for creators → create helpful and valuable content on email marketing for creators → this guide you’re reading now → this is my strategic way of introducing you to BirdSend → if you find it useful, you probably trust me better than the average stranger you “meet” online → even if you don’t, at least I have built some kind of goodwill? → even if no, that’s okay too and I still wish you nothing but the best in your email marketing, business, and life! 😉

Your answer:
✍️

Click here to open this page in a new tab → Click [Duplicate] on top right of the new page, then write your answer. [Shit+Enter] to create a new paragraph.

How often do you plan to email?

If you're just starting out, start with 1 or 2 first.

Welly's answer:
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Although I do all 4 — newsletter/valuable content, announcement / update / news, survey/question, and sales offer... I do “newsletter” and “updates” the most.

Your answer:
✍️

Click here to open this page in a new tab → Click [Duplicate] on top right of the new page, then write your answer. [Shit+Enter] to create a new paragraph.

What type of email sequences/series do you want to create?

If you’re just starting out, start with 1 or 2 first (Impress A Stranger and Flash Sale series).

Welly's answer:
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I do all 6 because I’ve already been doing this for many years.

Your answer:
✍️

Click here to open this page in a new tab → Click [Duplicate] on top right of the new page, then write your answer. [Shit+Enter] to create a new paragraph.