For sales emails, I recommend writing using the PASOUA framework.âŁP = ProblemâŁA = AgitateâŁS = SolutionâŁO = OutcomeâŁU = Urgency & ScarcityâŁA = ActionâŁE.g.Backđ9.2 - 7 more tips for writing great emailsđC O N T E N TNextđŚ¸9.4 - Writing framework for non-sales emails