So up till April 2022, my emails were landing in Gmail's Promo Tab.
Initially I couldn’t understand why. I thought it was because of the email marketing tool I use and own (BirdSend). But upon further investigation, there are BirdSend users who have no problems with Promo Tab issues.
And there are also a lot of people who use popular email marketing tools like ActiveCampaign, ConvertKit, Klaviyo, Mailerlite, AWeber, etc. who are having problems with Promo Tab.
So it’s not about the tool. It’s pretty clear to me that while a lot of people have Promo Tab issues, not everyone has them. Obviously, if you don’t have a Promo Tab issue, you don’t need my help 😁
Anyways… after doing a lot of research and experiments, now my emails have been hitting the Primary Tab since May 2022.