Now that folks are visiting your site and lead capture page, how do you get their email address?
Should you buy email lists and then spam the hell out of them?
Nah… that’s lame! Not to mention it’s illegal too.
The correct and best way is to let your target audience voluntarily give you their email address on their own accord.
This is permission-based marketing. You only send emails to folks who have given you permission to contact them.
But people won’t just give you their email address for no reason. They already have too many emails waiting to be read in their inbox.
So what to do?
The solution is to give away something valuable for free in exchange for their email address.