Do you now realize relying only on social media or SEO to bring traffic is a risky move?
Write down the big-picture strategy of how you’re going to “own your audience” instead of only relying on other platforms.
I’m going to consistently provide value by sharing email marketing tips on social media and in communities. From there, a portion of folks check out my profile → see my lead magnet offer or check out my website → some opt-in to my list → I own this database of people. Even if my social accounts are banned or Google decides not to send me traffic anymore, I still can contact these people DIRECTLY because there is no middleman.