âŁ1/ Always put subscribersâ interest firstâŁ2/ Goal of the emailâŁ3/ Provide value + entertainment (instead of just value)âI have these 7 Opening Lines / Lead-Ins you can use to create a strong opening â hook subscribers to read your emails further.BackđȘ8 - Challenge / Action StepđC O N T E N TNextđ9.2 - 7 more tips for writing great emails