9.5 - 6 tips to writing compelling CTAs
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9.5 - 6 tips to writing compelling CTAs

CTA = Call To Action = what you want subscribers to do = your goal

It could be asking them to:

  • check out your latest blog post
  • watch your latest video
  • buy your brand new course
  • try out your new service for free
  • asking for constructive feedback/testimonials

No CTA = No goal! Your emails will be useless. You might as well not write emails altogether.

Here are 6 tips to create compelling email CTAs.

1 / Contrast button

2/ One goal

3/ Repeat the same “goal” CTA multiple times

4/ Enticing CTA text

5/ Make the CTA into a separate line on its own

6/ Use visual cues