CTA = Call To Action = what you want subscribers to do = your goal
It could be asking them to:
- check out your latest blog post
- watch your latest video
- buy your brand new course
- try out your new service for free
- asking for constructive feedback/testimonials
No CTA = No goal! Your emails will be useless. You might as well not write emails altogether.
Here are 6 tips to create compelling email CTAs.
1 / Contrast button
2/ One goal
3/ Repeat the same “goal” CTA multiple times
4/ Enticing CTA text
5/ Make the CTA into a separate line on its own
6/ Use visual cues