How are you going to entertain subscribers (instead of just providing value)?
99% of emails are boring and presented in a factual “do x to get y” fashion. I write emails that are fun to read, projects my unique vibe and character, and provide value at the same time. To achieve that, I inject stories and humor into my emails to make them alive. I forgot where I saw this, but there was this question that I came across many years ago: “Who gets paid more? Teachers or entertainers?” I’m going to be an entertainer + teacher.
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